About the Brand
The Fairbanks Wolves were created as a hockey concept that captures the spirit of Alaska, fierce, resilient, and built for the cold. The brand represents more than just a team; it’s a symbol of strength and unity drawn from the wilderness. The logo and color palette pull inspiration from the northern landscape - icy blues, deep purples, and snow-washed neutrals. Echoing the raw beauty of the Arctic environment the Wolves call home.
Behind the Logo
The eyes and snout draw attention to the center, creating a sense of intensity and motion, while the bold outlines make the mark stand out across any background - from jerseys to merchandise. Paired with the icy-cold color palette inspired by Alaska’s frozen landscapes, the logo gives the Wolves a distinct identity that feels fierce, fearless, and unmistakably northern.
Uniforms
I developed the Wolves’ identity to feel bold and modern while staying true to the grit of the game. The logo features a powerful wolf head with sharp geometry and balanced symmetry, built to stand out across uniforms, merchandise, and digital platforms. The full system extends into secondary marks, jersey mockups, and social graphics, all tied together through consistent use of color, typography, and tone.
Every piece of the brand is designed to feel fast, fierce, and unmistakably Alaskan. A team that looks like it belongs on the ice from day one.
Color Scheme
The palette draws inspiration from the Arctic landscape: cool blues, deep purples, and icy undertones that capture the fierce beauty of Alaska. Iceflow serves as the light foundation of the system, representing frozen lakes and the cold air. Deep Ice adds contrast and clarity, mirroring the sharp edges of ice and movement across the rink. Aurora Violet introduces the vibrant energy of the northern lights, adding personality and atmosphere to the identity. Finally, Midnight Aurora grounds the palette with strength and depth, giving the brand its bold, dominant tone.
Social Media
Our strategy focuses on creating scroll-stopping moments that feel as powerful as the logo itself. Whether it’s announcing new uniforms, sharing behind-the-scenes looks, or rallying fans with sharp, animated content, the goal is to keep the Wolves’ community engaged and inspired. The mix of icy blues, aurora purples, and crisp typography ensures every post feels unmistakably Fairbanks.
