Stacked Burger Shack

About the Concept

Stacked Burger Shack is a concept I created for a bold, character-driven fast-casual burger brand built around fun personality and strong visual identity. The goal was to create something energetic and memorable that feels like a classic roadside burger spot while still having a modern, playful edge.

Brief

This project started as a creative branding exercise focused on building a full identity system for a fictional burger restaurant from the ground up. I wanted the brand to feel loud, fun, and instantly recognizable, with a mascot and typography that reflect the idea of stacking burgers high. The direction leaned into retro fast-food inspiration combined with clean shapes and strong color blocking to create something that stands out both in-store and across packaging.

Solution

I developed a character-based mascot built around the stacked burger concept, paired with bold typography and a strong green and yellow color palette to give the brand energy and personality. The visual system was designed to translate seamlessly across packaging, signage, and promotional materials, creating a cohesive and playful identity. The result is a fun, approachable burger concept that feels nostalgic while still modern and scalable.

Services

• Concept