Putting Pirates

About

Putting Pirates is a golf brand created by a group of friends with a shared love for the game and a more laid-back, fun approach to golf culture. The goal was to build something that didn’t feel overly serious or traditional, but instead leaned into personality, humor, and a strong mascot-driven identity that stands out both on and off the course.

Brief

The project focused on creating a flexible visual identity centered around a pirate-inspired theme while still feeling rooted in golf. The brand needed multiple graphics that could live across apparel, accessories, social media, and merchandise — combining playful illustration with clean, recognizable marks that could scale easily.

Solution

I developed a mascot-driven system built around bold linework, simple shapes, and strong iconography to keep everything cohesive across different applications. The pirate skull mark, character illustrations, and secondary symbols were designed to work together as a full brand toolkit, allowing the identity to feel fun, consistent, and instantly recognizable whether used on golf balls, apparel, or promotional graphics.

Services

• Logo
• Branding