About the Brand
This South Jersey–based lawn care company specializes in residential and commercial lawn maintenance, from weekly cuts to seasonal cleanups. The goal of the brand was to create a clean, reliable look that reflects the company’s commitment to quality service and neighborhood pride. I designed the visual identity to feel fresh, approachable, and rooted in the community. Capturing that local, dependable feel you expect from a trusted lawn care business.
The Goal
The goal with this project was to rebrand the company and give their old logo a fresh, updated look that better represents who they are today. I wanted the design to feel clean, bold, and professional while still keeping that friendly, local charm that connects with South Jersey homeowners. The refreshed branding brings new energy to the business and helps them stand out as a reliable and modern lawn care service.
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TYPOGRAPHY
The pointed edges on the P and X mirror the sharp feather tips found in the logo, reinforcing visual consistency across the brand.
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GREEN STRIPS (FEATHERS)
Represent blades of grass: The sweeping, curved green shapes mimic stylized grass in motion, adding flow and a natural feel.
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YELLOW EYE
Focus and intensity: Small but powerful, the eye gives life and attitude to the phoenix.
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MASCOT
A fun, family-friendly layer to the brand. Following the color pallette and stylization perfect for merch, lawn signs, and social media.
Brand Application
The Phoenix Lawns & Lawncare logo was designed to work seamlessly across all forms of media — from yard signs and vehicle wraps to uniforms, business cards, and social platforms. Its bold typography and distinctive mascot make it instantly recognizable whether printed large on a truck or scaled down for digital use. The consistent use of the color palette ensures a unified brand presence, helping Phoenix stand out as a professional, trustworthy local lawn care company across every touchpoint.
Color Scheme
The color palette was built around tones that feel natural, bold, and true to the outdoors. Dandelion Dust and Fall Ember bring warmth and energy, inspired by sunlight and seasonal change, while Fresh Cut and Turf Shade represent the heart of lawn care: healthy, vibrant grass. Together, these colors create a balance between professionalism and approachability, giving the brand a fresh, lively presence that stands out across trucks, uniforms, and marketing materials.
