Cody
Chows

About

In 2020, I was approached by a creator launching a new YouTube channel focused on food reviews and local restaurant experiences. The goal was to develop a fun, recognizable logo that reflected his personality and passion for food. What started as a small project quickly evolved alongside the growth of his brand, eventually reaching millions of followers across multiple platforms.

As both the creator’s audience and my own design style evolved, it became the perfect opportunity to revisit the brand and give it a refreshed visual identity that better matched its success and direction.

Brief

With the channel gaining traction and visibility, the objective was to redesign the original logo while maintaining brand recognition. The updated design needed to feel more polished, professional, and scalable across digital platforms—while still capturing the playful energy that made the brand relatable.

Solution

The updated identity leans into a bold cartoon style that enhances personality and visual impact. I developed a custom typographic concept where the lettering is inspired by chicken nuggets dipped in sauce, directly connecting the visual language to the food-focused nature of the channel.

Services

• Logo