Buffalo Bison
About the Concept
Buffalo Bison is a concept I created for a fictional professional football team based in Buffalo, New York. The idea was to explore what a modern expansion-style identity could look like while leaning into the city’s strong sports culture and rugged personality. The goal was to create something bold, aggressive, and built for a football environment while still feeling clean and contemporary.
Brief
This project started as a creative sports branding exercise focused on building a full team identity from scratch. I wanted to design a strong mascot logo that could carry the brand visually across helmets, uniforms, and fan merchandise. The direction focused on combining traditional football toughness with a modern color palette and simplified design language that feels fresh compared to classic sports branding.
Solution
I developed a powerful bison mascot with sharp shapes and strong expressions to reflect strength, resilience, and intensity — qualities tied to both football culture and the American bison itself. The identity includes a primary logo, wordmark system, and supporting graphics designed to translate seamlessly across helmets, apparel, and promotional materials. The result is a modern football concept that feels authentic, energetic, and ready for real-world application.
Services
- Concept
Color Scheme
The palette is built around earthy greens and strong yellows that capture the spirit of the plains and the power of the herd. Prairie Mist provides a soft, neutral base that balances the stronger tones. Stampede Gold brings high-energy accents that stand out across designs. Grassland Green is the core identity shade, while Timberline adds depth and contrast. Finally, Deep Range grounds the palette, giving weight and stability to typography and key elements. Together, these colors reflect resilience, strength, and pride: the core values of the Buffalo Bison brand.
Social Media
Designed to bring the energy of Buffalo Bison to life in a bold, engaging way. Each post and story highlights the grit, pride, and excitement of the brand. From powerful close-up visuals of the team identity to vibrant promotional graphics and fan-focused content. The goal is to create scroll-stopping moments that connect with our audience, celebrate the culture of the herd, and build anticipation for what’s next. Whether it’s announcing tickets, showcasing game-day atmosphere, or rallying fans with shareable graphics, our social strategy makes Buffalo Bison impossible to ignore.
